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Introducing: Mundo de Agave

PATRÓN® and Freepour presents Mundo de Agave/World of Agave! —an extraordinary journey that brings together the rich traditions of Mexico with the innovative spirit of the global bar community.

10 November 2024 · 2 min read
Academia Patrón

Why Mundo de Agave?

We created this experience to foster a true exchange of knowledge and culture, with Mexico at its very heart. Here, every moment revolves around uncovering Mexico’s deep-rooted ingredients, processes, and traditions. This trip takes us into the vibrant world of indigenous Mexican corn through a close partnership with Nejayote Molino and La Casa del Maiz. Together, we are learning about Mexico’s astonishing variety of native corn species, exploring how this iconic ingredient has shaped ancient and modern gastronomy, and understanding its significance from cultural, religious, agricultural, and community perspectives. 

The Heart of the Experience

What makes Mundo de Agave so unique is how it reaches beyond Mexican borders to unite pioneering figures from the global bar industry. These participants—from diverse backgrounds and places—come together here in Mexico to share perspectives, processes, and ideas. With interactive seminars, bar-focused activities, and a shared space at our brand home, Hacienda PATRÓN, and in the vibrant city of Guadalajara, this journey is truly crafted by bartenders for bartenders. Through Mundo de Agave, we bring the world to Mexico—and Mexico to the world. Join us as we dive into this fusion of cultures, ideas, and flavors, building connections that extend far beyond the glass.